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Each day, you're exposed to thousands of stimuli. Even though you don't notice most of them, can they still influence you? This video explains the answer.

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***Relevant Academic Articles***

Berger, Jonah, and Gráinne Fitzsimons. "Dogs on the street, pumas on your feet: How cues in the environment influence product evaluation and choice." Journal of Marketing Research 45.1 (2008): 1-14.
http://whr.tn/1EFu2jd

Collins, Allan M., and Elizabeth F. Loftus. "A spreading-activation theory of semantic processing." Psychological review 82.6 (1975): 407.
http://bit.ly/1DvBtYF

Fitzsimons, Gráinne M., Tanya L. Chartrand, and Gavan J. Fitzsim...

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